Public Relations
Principles and practice of public relations for organizations.
COMM-310 Year 3 3 credits 12 lessons planned ▶ Video lessons coming soon
Offered by HSM University · Communication Studies
Course content
- 1What public relations isComing
- 2History of PRComing
- 3Publics and stakeholdersComing
- 4Research in PRComing
- 5Planning a PR programComing
- 6Media relationsComing
- 7Writing for PRComing
- 8Community relationsComing
- 9Employee communicationComing
- 10Digital and social PRComing
- 11Measuring resultsComing
- 12PR ethics and codesComing
Requirements
Recommended background. You can start any course at any time.
Description
Principles and practice of public relations for organizations.
Part of the Arts & Social Sciences stream, typically taken in year 3.