Short-Form Video
Making vertical short videos that hold attention: anatomy and ideas, hooks in the first seconds, structure and compressed storytelling, shooting for the edit, pacing for retention, on-screen text and captions, sound and music, trends and remixing, series and recurring formats, analytics and sponsored content, and a sustainable workflow.
CRE-210 Year 2 3 credits 12 lessons · 5 h
Offered by HSM University · Content Creation
This is the American version of this course. See the Canadian version.
What you'll learn
- Analyze the anatomy of short videos, including hooks, setups, bodies, payoffs and endings
- Generate, capture and sharpen short-form ideas with specific, visual and on-niche angles
- Write and produce visual, verbal and text hooks that stop the scroll honestly
- Structure short videos and compress stories using beats, open loops, escalation and loops
- Plan and shoot footage for the edit with shot variety, B-roll packs and in-camera transitions
- Pace and edit short videos for retention using trimming, rhythm, punch-ins and speed ramps
- Design readable, accessible on-screen text, captions, labels and motion graphics
- Use music, trending and original sounds, voiceover and sound design within licensing limits
- Spot, adapt and remix trends responsibly with duets, stitches and collaborations
- Design recurring formats and series and balance content pillars and schedules
- Diagnose and iterate on short videos with analytics, and create disclosed sponsored content
- Run a sustainable short-form workflow with batching, repurposing and cross-posting, and produce a series
Course content
12 lessons · 5 h total · final exam
- 1 Anatomy of a short video 25 min · quiz
- 2 Ideas and concepts for short form 25 min · quiz
- 3 Hooks in the first seconds 25 min · quiz
- 4 Structure and story in under a minute 25 min · quiz
- 5 Shooting for the edit 25 min · quiz
- 6 Pacing and editing for retention 25 min · quiz
- 7 On-screen text, captions and graphics 25 min · quiz
- 8 Sound, music and voice 25 min · quiz
- 9 Trends, remixing and collaboration features 25 min · quiz
- 10 Series, recurring formats and content pillars 25 min · quiz
- 11 Analytics, iteration and sponsored short-form 25 min · quiz
- 12 Workflow, repurposing and capstone 25 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Making vertical short videos that hold attention: anatomy and ideas, hooks in the first seconds, structure and compressed storytelling, shooting for the edit, pacing for retention, on-screen text and captions, sound and music, trends and remixing, series and recurring formats, analytics and sponsored content, and a sustainable workflow.
Part of the Film & Photography stream, typically taken in year 2.