Audience Growth and Community Management
Growing an audience into a lasting community: growth models and durable strategies, collaborations, cross-posting, websites and email lists under CASL and CAN-SPAM, community spaces and member privacy, community design, moderation, handling criticism and measuring community health.
CRE-301 Year 3 3 credits 12 lessons · 5 h 6 min
Offered by HSM University · Content Creation
This is the American version of this course. See the Canadian version.
What you'll learn
- Distinguish audiences from communities and explain why belonging, participation and trust matter
- Model audience growth with funnels, flywheels, compounding, churn and steady-state projections
- Choose durable growth strategies and run contests and promotions within Canadian and US rules
- Plan collaborations and cross-promotion by estimating audience overlap and agreeing terms
- Diversify across platforms with adapted content, repurposing workflows and platform risk controls
- Build owned channels with a domain, creator website, link page and search-friendly archive
- Grow and manage an email list that complies with CASL and CAN-SPAM and calculate subscriber lifetime value
- Select community spaces and memberships, calculate net membership income and protect member privacy
- Design communities with a clear purpose, guidelines, onboarding, rituals, roles and recognition
- Build layered moderation systems, enforcement ladders, appeals and supported moderator teams
- Handle criticism, conflict and harassment with accountability while respecting defamation law
- Measure community health with activity, contribution, responsiveness, retention and sentiment metrics
Course content
12 lessons · 5 h 6 min total · final exam
- 1 Audiences, communities and why community matters 25 min · quiz
- 2 Growth models: funnels, flywheels and compounding 27 min · quiz
- 3 Growth strategies that last 27 min · quiz
- 4 Collaborations and cross-promotion 25 min · quiz
- 5 Cross-posting and platform diversification 25 min · quiz
- 6 Owned channels: websites, search and direct relationships 25 min · quiz
- 7 Building owned channels and email lists 25 min · quiz
- 8 Community spaces: platforms, memberships and member privacy 25 min · quiz
- 9 Designing a community: purpose, rituals, roles and onboarding 25 min · quiz
- 10 Moderation systems and moderator teams 25 min · quiz
- 11 Handling criticism, conflict and community disputes 25 min · quiz
- 12 Measuring community health and planning for growth 27 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Growing an audience into a lasting community: growth models and durable strategies, collaborations, cross-posting, websites and email lists under CASL and CAN-SPAM, community spaces and member privacy, community design, moderation, handling criticism and measuring community health.
Part of the Film & Photography stream, typically taken in year 3.