Niche Specializations
Applying creator skills in major niches and their rules: choosing a niche, gaming and gambling-adjacent content, commentary and fair use, beauty under MoCRA, fitness and DSHEA supplements, health professionals and HIPAA, finfluencers under Section 17(b) and FINRA rules, food, alcohol codes and cannabis, travel and federal filming rules, child influencer laws and COPPA, expertise-based creators and protected titles, and a capstone niche strategy and compliance plan.
CRE-420 Year 4 3 credits 12 lessons · 5 h 33 min
Offered by HSM University · Content Creation
This is the American version of this course. See the Canadian version.
What you'll learn
- Evaluate niches using demand, competition, monetization, personal fit and compliance burden, and compare them with a weighted scorecard
- Explain how gaming creators use game footage, earn from streams, sponsorships and creator codes, and manage age ratings, loot box and gambling risks
- Apply fair use, defamation and disclosure principles to entertainment and commentary content in the United States
- Distinguish cosmetic from drug claims and apply cosmetics, demonstration and green claim rules to beauty and fashion content
- Create fitness and wellness content that stays within scope of practice, uses supported claims, follows supplement rules and is eating-disorder-safe
- Describe the professional, privacy, evidence and safe messaging responsibilities of health and medical creators
- Explain when finance content becomes regulated advice under US securities law and how to disclose holdings and paid promotion
- Apply food claim, allergen, alcohol and cannabis advertising rules to food and drink content, including audience age checks
- Plan travel and outdoor content that discloses hosted trips, promotes safety and Leave No Trace and follows park filming and drone rules
- Protect children featured in or targeted by content, applying child influencer, privacy and children's advertising rules
- Build authority as an expertise-based creator while respecting protected titles, professional rules, liability limits and earnings claim rules
- Produce a niche strategy and compliance plan with a scorecard, production time budget, monetization estimates, compliance map, checklist and risk register
Course content
12 lessons · 5 h 33 min total · final exam
- 1 Choosing and evaluating a niche 33 min · quiz
- 2 Gaming and esports 27 min · quiz
- 3 Entertainment, pop culture and commentary 25 min · quiz
- 4 Beauty, cosmetics and fashion 27 min · quiz
- 5 Fitness and wellness 26 min · quiz
- 6 Health and medical creators 27 min · quiz
- 7 Personal finance and investing 28 min · quiz
- 8 Food, cooking and drinks 26 min · quiz
- 9 Travel, outdoors and adventure 29 min · quiz
- 10 Parenting, family and kids content 27 min · quiz
- 11 Education, B2B and expertise-based creators 28 min · quiz
- 12 Capstone: a niche strategy and compliance plan 30 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Applying creator skills in major niches and their rules: choosing a niche, gaming and gambling-adjacent content, commentary and fair use, beauty under MoCRA, fitness and DSHEA supplements, health professionals and HIPAA, finfluencers under Section 17(b) and FINRA rules, food, alcohol codes and cannabis, travel and federal filming rules, child influencer laws and COPPA, expertise-based creators and protected titles, and a capstone niche strategy and compliance plan.
Part of the Film & Photography stream, typically taken in year 4.