Commercial and Music Video Cinematography
Shooting for brands and artists: the commercial process and AICP bids, boards and treatments, tabletop and liquids, high-speed and motion control, car work, music video forms, playback and off-speed lip sync, stylized looks, LED volumes, social-first deliverables and set safety, with IATSE Local 600, DGA, SAG-AFTRA and OSHA practice.
CINE-330 Year 3 3 credits 12 lessons · 5 h 38 min
Offered by HSM University · Cinematography
This is the American version of this course. See the Canadian version.
What you'll learn
- Explain the players, money flow and process of commercial and music video production, and the role of the director of photography in each
- Read creative briefs, storyboards and treatments, and build camera department bids, schedules and shot lists with overtime and fringe
- Light and shoot products, food and liquids on a tabletop set with macro and probe lenses while respecting truthful advertising rules
- Calculate frame rates, slowdown factors, exposure and extra light for high-speed cinematography and control flicker and triggering
- Plan motion control and robotic camera moves, including timing with effects, multiple passes, repeatability and robot safety
- Describe methods for lighting and filming cars in motion, process trailers and LED driving scenes, and plan vehicle safety
- Develop the visual approach for performance, narrative and concept music videos and cover performances efficiently
- Use playback, timecode and off-speed shooting to achieve lip sync in slow and fast motion and time camera moves to the beat
- Create stylized looks with lenses, filters, colored light, shutter choices and in-camera effects, balancing them against post-production
- Light and expose in LED volumes, managing frustum, synchronization, moiré and the blend of physical and virtual elements
- Plan aspect ratios, crops, native vertical set-ups and short versions for social-first deliverables in Canada and the US
- Apply safety law and industry guidance to fast, effects-heavy shoots and present a complete plan for a commercial and a music video
Course content
12 lessons · 5 h 38 min total · final exam
- 1 The commercial industry and production process 28 min · quiz
- 2 Boards, treatments, bids and the creative brief 27 min · quiz
- 3 Product and tabletop cinematography 27 min · quiz
- 4 High-speed cinematography 33 min · quiz
- 5 Motion control and robotic camera systems 27 min · quiz
- 6 Car and automotive cinematography 28 min · quiz
- 7 Music video cinematography: forms and process 27 min · quiz
- 8 Playback, lip sync and off-speed shooting 30 min · quiz
- 9 Stylized looks, lensing and in-camera effects 28 min · quiz
- 10 Virtual production and LED volumes 27 min · quiz
- 11 Social-first deliverables and vertical framing 28 min · quiz
- 12 Safety on fast shoots and capstone: a spot and a music video 28 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Shooting for brands and artists: the commercial process and AICP bids, boards and treatments, tabletop and liquids, high-speed and motion control, car work, music video forms, playback and off-speed lip sync, stylized looks, LED volumes, social-first deliverables and set safety, with IATSE Local 600, DGA, SAG-AFTRA and OSHA practice.
Part of the Film & Photography stream, typically taken in year 3.