Crisis Management and Reputation
Protecting and repairing a creator's reputation: reputation as an asset, risk registers, content audits, policies and partner vetting, monitoring with baselines and escalation triggers, the anatomy of a controversy, crisis response plans and holding statements, effective apologies, working with sponsors, platforms and media, strikes, appeals and hacked accounts, defamation, anti-SLAPP and Section 230 in the US, and long-term recovery, ending with a crisis plan and simulation.
CRE-430 Year 4 3 credits 12 lessons · 5 h 24 min
Offered by HSM University · Content Creation
This is the American version of this course. See the Canadian version.
What you'll learn
- Explain reputation as an economic asset built from competence, integrity and character, and estimate revenue at risk from a trust shock
- Identify the main sources of reputational risk and rank them in a risk register using likelihood × impact with controls and owners
- Plan and carry out a content audit, write short policies, run pre-publication and sensitivity reviews, and vet partners and contract clauses
- Monitor reputation across channels, set baselines, use z-scores and sentiment ratios, and define escalation triggers
- Describe the life cycle of a controversy, including exponential spread, pile-ons, context collapse and amplifiers
- Build a crisis response plan with roles, first-hour steps, holding statements, response time targets and a decision tree
- Write and evaluate apologies using research on effective components, avoid non-apologies and back words with action
- Communicate with sponsors, platforms, media, collaborators and team members during a crisis and estimate the cost of sponsor exits
- Explain platform strike, demonetization and appeal processes, protect accounts from takeover and recover hacked accounts
- Explain defamation, anti-SLAPP, privacy and Section 230 rules in the United States, and decide when to involve a lawyer or rely on insurance
- Plan long-term recovery by keeping commitments, rebuilding partnerships, managing search results honestly and measuring recovery
- Produce a complete crisis plan and run a simulated crisis from trigger to after-action review
Course content
12 lessons · 5 h 24 min total · final exam
- 1 Reputation as a creator's most valuable asset 25 min · quiz
- 2 Sources of reputational risk 27 min · quiz
- 3 Prevention: audits, policies and review 27 min · quiz
- 4 Monitoring and early warning 28 min · quiz
- 5 Anatomy of a controversy 27 min · quiz
- 6 Crisis response planning 27 min · quiz
- 7 Apologies and accountability 26 min · quiz
- 8 Working with brands, platforms and media in a crisis 26 min · quiz
- 9 Platform enforcement: strikes, demonetization, bans and account recovery 27 min · quiz
- 10 Defamation, anti-SLAPP and legal tools in the US 27 min · quiz
- 11 Rebuilding trust and long-term reputation repair 27 min · quiz
- 12 Capstone: a crisis plan and simulation 30 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Protecting and repairing a creator's reputation: reputation as an asset, risk registers, content audits, policies and partner vetting, monitoring with baselines and escalation triggers, the anatomy of a controversy, crisis response plans and holding statements, effective apologies, working with sponsors, platforms and media, strikes, appeals and hacked accounts, defamation, anti-SLAPP and Section 230 in the US, and long-term recovery, ending with a crisis plan and simulation.
Part of the Film & Photography stream, typically taken in year 4.