Creator Capstone: Launch and Grow a Channel
Plan, launch and run a content channel for a term as a guided capstone: project charter and rubric, niche validation, brand and secure channel setup with Canadian legal basics, a capacity-based content calendar, a documented production system and AI policy, a thirty-day launch with a CASL-compliant email list, publishing, testing and moderation, a mid-term analytics review, a disclosed monetization pilot, a media kit and pitch, a twelve-month business plan and a final presentation and reflection.
CRE-499 Year 4 3 credits 12 lessons · 5 h 50 min
Offered by HSM University · Content Creation
This is the Canadian version of this course. See the American version.
What you'll learn
- Write a project charter with SMART output and outcome goals, a realistic scope, a schedule, resources, risks and success measures
- Validate a niche with demand and competition evidence, outlier scores, a weighted scorecard, a sensitivity check and a small test with a pre-set decision rule
- Build a brand promise, voice and accessible visual identity, set up secure accounts and complete the legal setup for a Canadian channel
- Design content pillars and a term calendar that fit measured capacity, with batching and a content buffer
- Document a production system with a mapped workflow, checklists, a quality bar, backups and an AI use policy
- Plan a thirty-day launch with funnel-based targets, cross-promotion and an email list that complies with CASL
- Publish on a routine, package content honestly, run a packaging test with adequate sample size and moderate a community safely
- Conduct a mid-term review using north star drivers, retention, cohorts and experiment statistics, and turn findings into documented decisions
- Run a small monetization pilot with projections, full disclosure, accurate records and an honest report
- Create a truthful media kit, price sponsored content and write a specific, researched brand pitch
- Write a business plan with stated assumptions, a three-scenario twelve-month projection, tax planning, a risk register and decision points
- Present the project with clear evidence, reflect specifically on what to keep, stop and start, and continue, change or pause the channel responsibly
Course content
12 lessons · 5 h 50 min total · final exam
- 1 The capstone brief, rubric and project charter 33 min · quiz
- 2 Proposal and niche validation 28 min · quiz
- 3 Brand, positioning and channel setup 29 min · quiz
- 4 Content strategy and the term calendar 28 min · quiz
- 5 Production system and quality bar 30 min · quiz
- 6 The launch plan: the first thirty days 27 min · quiz
- 7 Publishing, optimization and community 29 min · quiz
- 8 The mid-term analytics review 30 min · quiz
- 9 The monetization pilot 30 min · quiz
- 10 Media kit and pitching a brand 28 min · quiz
- 11 Business plan and financial projection 29 min · quiz
- 12 Final presentation, reflection and next steps 29 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Plan, launch and run a content channel for a term as a guided capstone: project charter and rubric, niche validation, brand and secure channel setup with Canadian legal basics, a capacity-based content calendar, a documented production system and AI policy, a thirty-day launch with a CASL-compliant email list, publishing, testing and moderation, a mid-term analytics review, a disclosed monetization pilot, a media kit and pitch, a twelve-month business plan and a final presentation and reflection.
Part of the Film & Photography stream, typically taken in year 4.