Monetization
Building a creator business from many revenue streams: platform programs, ad economics, affiliates, sponsorships, memberships, fan funding, digital products, courses, merchandise, services and licensing, with unit economics, break-even, diversification and the Canadian and US rules on disclosure, subscriptions and sales tax.
CRE-302 Year 3 3 credits 12 lessons · 5 h 48 min
Offered by HSM University · Content Creation
This is the Canadian version of this course. See the American version.
What you'll learn
- Describe the main categories of creator income and compare streams by contribution after direct costs
- Explain platform revenue programs, eligibility thresholds, revenue shares, policies and payment set-up
- Calculate CPM, RPM and seasonal ad revenue forecasts and compare formats by revenue per production hour
- Evaluate affiliate programs using conversion rate, average order value, EPC and attribution windows, with proper disclosure
- Estimate sponsorship fees from expected views and assess deal elements, fit, opportunity cost and disclosure
- Design memberships and analyse MRR, churn, steady-state size and lifetime value under subscription rules
- Plan tips and crowdfunding campaigns with realistic goals, profitable reward tiers and honest communication
- Validate, price and sell digital products, calculating margins, break-even and sales tax considerations
- Design courses and coaching offers, estimate launch revenue and break-even, and market education honestly
- Compare merchandise models and calculate unit contribution, inventory break-even, fulfilment and compliance needs
- Price services, evaluate licensing offers and plan speaking and live events as revenue streams
- Measure revenue concentration, stress-test a creator business and produce a diversified monetization plan
Course content
12 lessons · 5 h 48 min total · final exam
- 1 The creator revenue mix 28 min · quiz
- 2 Platform revenue programs 28 min · quiz
- 3 Ad revenue economics: CPM, RPM and seasonality 31 min · quiz
- 4 Affiliate marketing 29 min · quiz
- 5 Sponsorships and brand deals: an overview 27 min · quiz
- 6 Memberships and subscriptions 29 min · quiz
- 7 Fan funding, tips and crowdfunding 29 min · quiz
- 8 Digital products 29 min · quiz
- 9 Courses, coaching and education products 29 min · quiz
- 10 Merchandise and physical products 30 min · quiz
- 11 Services, licensing and speaking 31 min · quiz
- 12 Building a diversified business model and capstone 28 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Building a creator business from many revenue streams: platform programs, ad economics, affiliates, sponsorships, memberships, fan funding, digital products, courses, merchandise, services and licensing, with unit economics, break-even, diversification and the Canadian and US rules on disclosure, subscriptions and sales tax.
Part of the Film & Photography stream, typically taken in year 3.